LED Basics
Watchfire outdoor digital displays offer unmatched advertising and branded messaging with crisp and vibrant animation, graphics and video content.
Advertising is key to increasing foot traffic for your location and boosting sales, and many businesses are struggling to get results from traditional advertising media like newspaper, radio and television. An outdoor digital sign offers the most cost-effective advertising tool for delivering vibrant, eye-catching messages to your customers.
Getting Started: What do you need to know before buying a new sign for your business?
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What are LED Signs?
They are known by many different names - electronic message centers, digital displays, reader boards or electronic signs, just to name a few. Whatever you call them, it is our mission to help you feel confident and educated before you buy.
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How to Choose an LED Sign
Your local sign company will serve as a valuable source of information, providing product details, project management and solid recommendations. Learn other important considerations that will help you fine tune the requirements for your project.
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Outdoor Digital Signage Benefits
Digital signage is a smart advertising investment for any "brick and mortar" organization. Other forms of advertising simply can’t come close in scope, efficacy or value.
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Download: Request a Brochure
Make digital signage part of your success story. See stunning examples of how Watchfire displays are making an impact for businesses of all sizes. Our product brochure is the first step to defining your signage strategy.
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Guide: How to Choose the Right Manufacturer
Learn how to choose a reputable LED sign manufacturer with tips in this guide.
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eBook: 10 Things Every Buyer Should Know
Planning to purchase a new digital sign can seem overwhelming, with a lot to consider. Download our free eBook to learn the 10 essential facts every LED sign buyer should consider.
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Helpful Videos
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How to Use an LED Sign
There is no more powerful, cost-effective tool for communicating to the potential customers that are driving in front of your business. Use your sign to encourage action 24-hours a day.
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Learn Why Watchfire Displays Are the Best Looking in the Industry
Did you know that no two LEDs are the same? To the human eye they may look the same, but even LEDs from the world’s best manufacturers always have tiny variances. Color calibration is a must; otherwise the display will noticeably deteriorate from tiling and quilting. It will be noticed.
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Buy More Sign at a Lower Price When You Upgrade
Like most electronics, digital sign technology is changing fast. What was cutting edge 10 years ago can’t compete with current generation offerings.
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How to Buy an LED Sign from Watchfire
Our dealer partners know the best way to service local businesses and organizations, and we trust their knowledge and expertise. See why our products are sold through our exclusive dealer network.
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Learn About Pixel Pitch
The LED sign industry uses pixel pitch as a standard measurement to indicate the resolution of a digital sign based on the spacing of LED clusters – also known as a pixel. Learn about pixel pitch – how it’s measured and why it matters.
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Fremont Street Experience
Fremont Street Experience in Las Vegas is home to the largest single video screen in the world. The canopy display, originally built in July of 1995, underwent a long awaited upgrade in 2019.
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Video: Constitution Health Plaza, Philadelphia, PA
Constitution Health Plaza in South Philadelphia serves as a multipurpose medical campus and center for community care. Watch this video to learn how they are using digital signage to further their mission.
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Video: Country Mark Petroleum Co-op
About 1/3 of Country Mark's 100 locations are unattended. The petroleum co-op has found a winning formula with LED signs manufactured by Watchfire Signs. Watch the video to see how they use their digital signs and Price Watcher gas price signs to bring in customers and foster good will with each community.
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Video: Daniels HighPark Condominiums Art Installation, Toronto, ON
This Watchfire 10mm is not used as an advertising sign, but rather as a piece of art called "We Are All Animals". A part of Toronto’s Percent for Public Art Program, the project encouraged artists to compete for a chance to display their visions in the courtyard of a new condominium building. Watch this video to learn more.
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Video: Harrisburg Mall and Cole Auto
Follow the story of two business owners who replaced their aging message center signs with new LED signs manufactured by Watchfire.
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Video: Bill Cole Automall and Mike Pruitt Honda
Over 600 auto dealers have discovered a new way to market their dealerships. Watch this video to learn how Bill Cole Automall and Mike Pruitt Honda have joined the Watchfire movement and reduced their advertising budget while growing sales.
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Video: The Villages High School, The Villages, FL
Mid-Florida Signs and Graphics recommended Watchfire to assist with this football stadium scoreboard project for The Villages charter school. Students use the video display to show live play action and fully produce each football event for an incredible fan experience.
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