Onset Financial, Draper, UT

Onset Financial, headquartered in Draper, Utah, is a dominant force and leader in the equipment lease and finance industry, with nearly $2 billion in equipment finance transactions for companies of all sizes. Soon after the organization relocated to a new facility, they decided to make a dramatic statement in their atrium entryway.

Onset Financial Founder and CEO Justin Nielsen knew he wanted an electronic display in the atrium, but didn’t know the appropriate size or type of display for the space. He turned for advice to Joel Warden, Salt Lake City account executive at YESCO, the company that provided all the exterior signage for the new building. Warden recommended the installation of a large electronic message center that would hang on the wall behind the reception desk.

YESCO teamed with Watchfire Signs and brought LED displays in several different resolutions to demonstrate how they would look in the space. Nielsen selected a 1.9mm display because the image was crisp up-close where customers would be viewing it.

“The video wall is mounted just six feet away from where customers stand, so a high-resolution display was necessary for the sharpest image,” said Warden.

Onset Financial’s in-house graphics team uses Watchfire Ignite OPx software to develop and program messages for the display. When a customer visits, they often feature unique welcome messages to make customers feel like VIPs. They also showcase dazzling landscape panoramas, which look like artwork and create a beautiful ambiance. Named a Top Workplace in 2021, Onset Financial also uses the sign to build its unique company culture by motivating and thanking employees by recognizing employees for their achievements.

“It’s impossible not to notice the display as you walk into our lobby. It is the perfect addition to Onset’s already impressive campus and our amazing culture,” said Nielsen. The gigantic Watchfire video wall remains on throughout the day and night. Since it is located near a big bank of windows surrounding the lobby, it was important that the display would be bright enough to be viewed even in direct sunlight.

“A great feature of Watchfire Signs is that the brightness can be easily adjusted if needed, so the display looks great in any light,” said Warden.

YESCO believes that this project might be the finest pitch interior display that’s ever been installed in Utah. “We haven’t seen anything like this in the area,” said Warden. “As people become aware of this sign, we believe there will be more who want one.”

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