Watchfire Blog

  • Digital Outdoor Well Suited for Small(er) Markets

    Lately I have noticed a digital billboard trend that has pleasantly surprised me. In my own experience and through some of Watchfire’s customers, I have seen success in several pretty small markets, markets which could be perceived as a risky place to install a digital billboard.

    Topics:
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  • LED Signs: Timely Messages in any Climate

    Driving in to work this morning I saw a convenience store owner struggling to change the message on his manual reader board. We’re located in the midwest where it’s windy, cold, and getting ready to dump our first measurable snow of the winter. This poor guy was out there with his suction cup letter changer, and as I watched him I saw that was fairly adept at getting the letters up there despite the wind. He had the right idea too. The unfinished message read, “Shov”, and I can only assume he was putting up a timely message about snow shovels.

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  • Digital Billboards: Buying Beyond Price

    Back in 2006, when I was preparing for my first digital billboard deployment, I read every piece of marketing material, industry report and product description that I could get. Putting up one of these billboards was a big investment for my small company and I wanted to get it right. As with many business-related purchases, price was a big issue, but there were other issues that I felt were very important.

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  • Counting Cars - Request a Traffic Analysis Before Choosing Signage

    One of the many resources we offer to business owners is an analysis of traffic patterns near their location. Knowing just how many potential customers pass by each day can help determine how much impact an electronic message center, or LED sign, could have.

    Topics: Technical Tips,
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  • Five Questions to Ask Before Buying a Digital Billboard

    The fact is choosing the right manufacturer is probably the most important decision you'll make when you invest in digital billboards. Your return on investment is directly tied to the quality of the board you choose because up-time, ease of use, and advertiser satisfaction all flow straight to the bottom line.

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