Digital billboards continue to grow as a popular advertising method in the US, as more businesses seek ways to capitalize on their high visibility and ability to generate impressions. As billboard operators look for ways to increase engagement between their client’s ads and consumers, keeping content simple may be the best way to achieve success.
This past year was a difficult one for many businesses to navigate, with some challenges continuing for businesses into the new year. At Watchfire, our research and development team is always looking for easier ways to control your sign, create content aimed at your target audience, and ultimately help your business thrive in this economy. Let’s look at a few digital signage trends we see on the horizon.
Watchfire Signs announced the first winner of its annual Fired Up Watchfire Scholarship, which recognizes a high school student who develops inspiring content for a high school Watchfire video scoreboard or display.
During this time, we have truly come together as a nation. Watchfire would like to thank the essential workers who are on the frontline during the fight against COVID-19. Watchfire has created new artwork that thanks these key workers and can be used by customers on their LED sign or digital billboard.