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Watchfire Blog
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Out-of-home (OOH) advertising is a trusted medium that gives consumers a less intrusive visual compared to other advertising methods, such as internet pop-up ads or TV commercials. It is a dynamic way to turn the plain wall of a building into a work of art. Plus, utilizing an advertising medium that consumers trust can be a huge benefit to a business.
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Today, digital billboards have become a more cost-effective, dynamic, and responsive form of advertising, while traditional media have declined. Static billboards are still present, but digital can provide timelier and more relevant messaging. Here are some of the unique strengths that make digital billboards the ultimate advertising solution.
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Watchfire routinely shares sales tips with our billboard partners that are specifically designed to help them efficiently increase revenue on their digital boards. Here are a few sample tips specifically for automotive dealerships.
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Watchfire can build any size display with modules that measure one foot by one foot, so the creative options are almost limitless. For digital billboard operators who seek more creative designs, our engineers and fabricators can help make unique ideas realized. Some of our current billboard partners have already incorporated unique digital billboard sizes and designs.
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Digital billboards continue to grow as a popular advertising method in the US, as more businesses seek ways to capitalize on their high visibility and ability to generate impressions. As billboard operators look for ways to increase engagement between their client’s ads and consumers, keeping content simple may be the best way to achieve success.
