Digital billboards continue to grow as a popular advertising method in the US, as more businesses seek ways to capitalize on their high visibility and ability to generate impressions. As billboard operators look for ways to increase engagement between their client’s ads and consumers, keeping content simple may be the best way to achieve success.
The permitting process for off-premise outdoor advertising billboards typically includes both state and local permit applications. Though not always challenging, city and state officials will carefully review each application to ensure approval is given in the best interest of the public. We’ve put together a few tips that will help you begin your permit application process.
Many billboard operators know that a happy advertiser who sees the impact of their ads is more likely to renew their contract, which in turn provides operators with a reliable stream of revenue. A recent study indicates that to increase an ad’s effectiveness, the content should drive traffic to an online presence for additional engagement.
The performance and quality of LEDs used in a digital billboard or LED sign is an important factor when choosing a manufacturer. At Watchfire we evaluate LED vendors from across the global marketplace in order to use the best quality LEDs in our products. Our goal is to maximize your uptime and manufacture LED displays that make you the envy of your competition.
As schools grapple with how to hold virtual graduation ceremonies in the wake of the Covid-19 pandemic, a number of administrators and local businesses are teaming up to give graduates a sendoff on digital billboards and signs.