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Watchfire Blog
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Today, the U.S. population is in the midst of an unprecedented pandemic. Many businesses, schools, and churches are looking for ways to still reach their audience as they adapt to social distancing practices. Outdoor LED signs and interior displays can be used to help inform and educate the public during the pandemic.
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Watchfire Signs was selected by Greyline Outdoor to manufacture a large digital billboard located in Times Square, a major commercial, tourist and entertainment center in the Midtown Manhattan section of New York City.
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Many communities know that getting fans excited about local a sports team engages consumers. When games are played, scores are shared on local news channels, newspapers and online. For fans on the road, Watchfire offers numerous widgets that display live sports scores on digital billboards.
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Watchfire Signs today announced a partnership with Blip that will allow users of Watchfire’s Ignite software to enable Blip with a single click. Blip is the highest performing self-serve marketplace for small business advertisers in the USA to buy airtime on digital billboards with any budget. The integration enables Watchfire customers to use Ignite OA as usual, but now maximize revenue by seamlessly enabling sales through the Blip marketplace.
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The 2019 Nielsen Out of Home Advertising Study details the impact of outdoor advertising on an increasingly savvy consumer base. As a segment of Out of Home (OOH) advertising, billboards continue to gain ground, and digital billboards are able to increase that reach with eye-catching, responsive messaging that effectively targets consumers every 6-8 seconds.
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