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Watchfire Blog
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The 2019 Nielsen Out of Home Advertising Study details the impact of outdoor advertising on an increasingly savvy consumer base. As a segment of Out of Home (OOH) advertising, billboards continue to gain ground, and digital billboards are able to increase that reach with eye-catching, responsive messaging that effectively targets consumers every 6-8 seconds.
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Hurricane season is here, which means it’s the time for businesses to make preparations that protect their locations and assets if an unexpected storm arrives. Digital displays are one of the most important assets businesses use to advertise and promote products in front of their store, but in times of an emergency digital signs can be helpful to the community.
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Watchfire Signs is announcing the much-deserved retirement of the 19mm digital billboard that has been running outside its headquarters in Danville, Illinois, since 2007. The iconic display is being refaced with 16mm modules at the end of the summer.
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The engineers at Watchfire are always looking for ways to give our digital billboard operators an advantage in the market and increase ROI. We are excited to roll out two new design features that will reduce installation time and the daily cost of running your digital billboards.
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Ignite OA was developed for billboard operators to make managing inventory, optimizing advertising rates and selling more ad spots intuitive and efficient.
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