Watchfire Blog

  • What do LED signs, UFOs and the Loch Ness monster all have in common

    What do LED signs, UFOs and the Loch Ness monster all have in common? All three are notoriously difficult – and some might say impossible – to photograph. While LED signs really aren’t impossible to photograph, I’ve certainly seen enough bad sign photos to know it can be a challenge. And it’s an important step to get right. Bad sign photos just don’t do justice to the beautiful images LED signs can display. In the worst cases, these photographs show blurry, distorted and washed out images, even when the LED sign looks great in person. By understanding a few concepts and making adjustments to your camera’s settings, your LED sign photographs can improve significantly.

    Topics: Design Tips,
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  • Digital Billboards Save the Day

    Superman may be taking over theaters this summer, but there's a real-life crime fighter out there capturing criminals, protecting the public and making communities proud. Digital billboards do all this and more. An incredibly powerful advertising medium, they're disrupting a 150-year old industry. Here are just a few of the ways digital billboards are playing a superhero-like role in many communities, both large and small:

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  • Foolproof Tips and Tricks for the LED Sign Permitting Process

    This is an issue we work through on a regular basis, and one I wrote about recently in my Digital Signage Today blog. These are my (foolproof) tips for navigating the sign permitting process. These tips work because they are common sense. We work with companies every day dealing with the permitting process, and it can be a challenge, especially if you don't know what's ahead. Keep in mind that everyone involved, the sign manufacturers, sign dealers, customers, municipal officials, all have the same primary goal — ensuring any signage incorporated into the town's landscape enhances the community and does not pose a safety risk. Yet, we all also have a responsibility to support local businesses, and in turn grow the community's tax base.

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  • Watchfire Signs Announces Grand Opening Celebration

    Watchfire Signs will host a ribbon cutting on July 18, 2013, to mark the grand opening of their manufacturing and office facilities. The expansion has added over 110,000 square feet of additional manufacturing space and 17,000 square feet of office space to the company's headquarters in Danville, Ill.

    Topics: Press,
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  • Watchfire Digital Billboards Fuel Go Digital’s Success in Central America

    Go Digital, a premier outdoor advertising company in El Salvador and Panama, has several digital billboards manufactured by Watchfire Digital Outdoor. Go Digital's General Manager Rodrigo Lopez credits a key, and once secret, competitive advantage-the quality of their digital billboards from Watchfire-for facilitating their success.

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