Redfish Has 2-for-1 Plan to Boost Digital Sales

Redfish Advertising of Tulsa, Okla., installed two 19mm digital billboards manufactured by Watchfire Digital Outdoor. Redfish owner, Dax Neal, selected his digital billboards from Watchfire because the displays are more vivid and look better than the competition's.

"Watchfire billboards display images with more clarity than competitors," said Neal. "The white on Watchfire billboards is very white and not muddled like other boards. I can actually display ads with white backgrounds, something I couldn't do on a competitor's board because the white would look washed out."

Vibrancy and color are especially important to Redfish Advertising because the company features local visual artists in promotional spots. "We like to feature artwork because it's interesting for viewers to look at while also supporting local artists," said Neal.

But there's more to turning a profit than a pretty face. The billboards, a 10'x30' and a 10'x36', face opposite directions and are located about 1500 feet apart on Interstate 44 between the Yale Avenue and 41st Street exits. This section of I-44 is one of the most highly traveled in the city with a daily traffic count of more than 100,000 vehicles and has attracted advertisers including hotels, a local university, retailers and service providers.

Neal said the close proximity of the two digital billboards allows Redfish to sell packages to advertisers who want their message to reach both the east and westbound traffic patterns while only paying for the price of one digital billboard. It's the kind of inventive thinking digital outdoor's flexibility has led to in locations across the country.

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit almost any need. Watchfire billboards have the deepest color palette in the industry and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED modules in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest conditions. Durability is further enhanced by Watchfire's streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire's warranty, lead-times, customer support and software are considered to be the best in the industry.

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