Watchfire Headed to ISA Expo 2012, New Product Showcase

We are getting set to showcase our two newest digital sign products at the ISA International Sign Expo 2012, including the Price Watcher family of gas price signs and the XVS 12mm video display. The International Sign Expo is planned for March 21 - 24 at the Orange County Convention Center in Orlando, Fla. Watchfire Signs will be located in Booth #502.

Watchfire Price Watcher gas price signs also will be featured in the show’s Best New Product/Green Product Showcase located on the Expo floor, where attendees are able to explore the products at their leisure and vote for their favorite products via text message.

Watchfire Price Watcher signs are outdoor LED gas price displays specifically designed for gas stations and convenience stores. They are self-contained units that are designed to fit new structures and easily retrofit into existing signs. Like the full line of Watchfire products, Price Watcher signs include LED modules that are fully encapsulated in a thick bed of silicone and are engineered for years of reliable performance.

The Price Watcher design is windowless, giving customers a clear, unobstructed view of the LEDs. The windowless design makes the display up to 40 percent brighter than traditional models, eliminates glare and minimizes moisture and heat build-up for maximum durability.

Watchfire’s complete sign unit design provides a “plug and play” solution with easy front service capability. The Price Watcher is designed for simplified, economical installation. Its design eliminates the expense of mounting multiple, individual components, and the sign’s active front ventilation enables lower cost, low-profile installation without the need to ventilate the sign structure itself.

Price Watcher signs are available in 12” and 24” character heights in red, green and amber. The release of 18” and 30” models is planned later this year.

In our ISA booth, Watchfire also will showcase its XVS 12mm sign, the company’s highest resolution sign designed for up-close viewing. The Watchfire XVS 12mm sign is geared towards businesses requiring outdoor signage with high-resolution LED images, full-motion video capability at up to 60 frames per second with optional live–video capability.

Watchfire XVS 12mm LED signs offer 73.7 quintillion colors and feature whole-sign color calibration and automated diagnostics. Watchfire’s signature through-hole module construction offers the highest image quality and durability on the market. The 12mm model delivers an optimal balance of brightness (7500 NITs) and energy efficiency. It produces images 1.5 times brighter than some surface-mount models and provides 32 - 53 percent energy cost savings to increase return on investment. Beveled module edges deliver near-seamless installation, even around curves.

In addition, the 12mm module uses the same 12” x 12” form factor as the 19mm module. Standardizing the module size makes it possible for owners of 19mm signs to upgrade to the high resolution 12mm modules when the need arises.

We look forward to connecting with sign industry professionals at ISA Expo 2012. Go to and use our trade show pass promotional code, 30275, to receive free registration!

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