Learn more about our billboard products and see why Watchfire has more billboard customers than any other manufacturer.
Digital Billboard Products
Digital billboards are a game-changer in the out-of-home advertising industry, allowing unprecedented flexibility, vibrancy and real time messaging.More Info
Partnering with Watchfire | More than a Billboard Manufacturer
You deserve a business partner who will stand with you for the long haul. A Watchfire digital billboard is a tightly integrated mix of battle-tested hardware, great software and helpful services rolled into a single package. We are the partner you've been looking for.More Info
Ignite OAx Billboard Business Management Software
From proposals to proof of performance, Ignite OAx powers comprehensive management of your out of home advertising business. Ditch Outlook tasks, sticky notes and spreadsheets with Ignite OAx.More Info
Ignite OA Inventory Management Tools
Designed by Watchfire and specifically for billboard operators, Ignite OA provides a superior scheduling and diagnostics suite for managing digital billboard media, campaigns and inventory.More Info
MX Class Will Change Your Billboard Business
Accept no compromises with Watchfire’s unparalleled ten year brightness guarantee, ten year uniformity guarantee and ten year parts warranty.More Info
Digital Billboard Blog
Read more about how our customers are earning more, pleasing advertisers with innovative campaign ideas, and serving their communities.More Info
Insider tips and free operator tools give you the competitive edge.
Calculate Your Digital Billboard Return on Investment
This free ROI calculator will help you estimate operating costs and determine how long it will take to experience a substantial return on your digital billboard investment. Most billboard owners who convert from static to digital experience 6x returns.More Info
Pro Tip: How to Set Advertising Rates
The potential for revenue with digital billboards is greater than with static billboards. This video will help you understand how to set rates and keep advertisers happy.More Info
Attract Advertising Dollars with Dynamic and Conditional Content
Use scheduling, dynamic content and conditional content to create more successful advertising campaigns that result in a better return on investment and higher contract renewal rates.More Info
Pro Tip: How to Use Sample Content to Sell More Advertising
Billboard operator Neil Bell joins us to share insights on improving advertiser usage of the capabilities of digital billboards through sample content and timely ad changes.More Info
Video: How to Photograph LED Signs or Billboards
Watch this video to learn the best practices for photographing LED signs.More Info
Research important aspects of converting static billboards and owning digital.
Financing a Billboard
Financing is a smart way to retain capital reserves and free up cash in the short term. We recommend working with a specialty lender who focuses on capital investments in the billboard industry.More Info
Billboard Safety and Zoning
Working with your local zoning board or municipal officials will be an important step in converting an existing billboard or establishing a new site.More Info
Get the Facts Before You Buy
Hundreds of our customers have grown their billboard business by adding digital. Let us answer your questions about quality, reliability and earning potential. Get started with this free guide.More Info
OAAA Expert Series: Learn from the best in the business.
OAAA Expert Series: 3 Keys to Growing the Out of Home Industry
Watch this video for trends that are influencing the out of home advertising industry and how you can make sure your billboard company stays current.More Info
OAAA Expert Series: Maximize Dynamic Capabilities of Digital Outdoor
Hear what industry leaders have to say about engaging with your target audience through dynamic content.More Info
OAAA Expert Series: Digital Billboards are a Community Asset
Digital billboards are embraced by municipal leaders now more than ever. Learn more about the reasons behind this trend in our exclusive interview with OAAA thought leaders.More Info
OAAA Expert Series: Which Locations Are the Best for A Digital Billboard Conversion?
We asked out of home thought leaders to give their best industry advice regarding digital billboards, and their answers were unanimous.More Info