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Watchfire Blog
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The focus of collegiate basketball will be on the brackets for the annual college basketball tournament. Owners of Watchfire digital billboards can download free widgets to integrate basketball scores throughout the tournament beginning March 14, 2017.
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We have had a few conversations recently with operators who are putting up their first digital billboards and are unsure what size they should build.
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While most people tune into the big football game to watch the ads, Watchfire billboard operators can capture the attention of motorists by displaying the current score. Owners of Watchfire digital billboards can download free widgets to integrate up-to-the-minute football scores for the big game between Atlanta and New England on February 5.
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2007 was the year that Watchfire Signs made its foray into digital billboards, and a good deal has changed in the outdoor display industry during the past 10 years. Today 46 states have passed laws permitting LED billboards, compared to approximately 33 in 2007. As of July 1, 2016, the OAAA reports that there are approximately 6,700 digital faces installed in the U.S., and there are now over 1,000 localities allowing digital billboards.
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Ten years ago today, Watchfire launched our digital billboard division. In that time, the technology has helped push out-of-home advertising to even greater prominence as an important, interactive medium competing and winning against other forms of electronic media. Advertisers who might have been skeptical at first, now understand the dynamic capabilities of this still escalating advertising tool.
