Watchfire Blog

  • Missed Opportunities: Static Artwork on Digital Billboards

    When digital is used to engage the audience with timely messages, advertisers can make the most of their return on investment. Yes, digital billboard are completely capable of delivering static branding and directional messages, but when the advantages of digital are underutilized, the advertiser really misses out on the chance to stand out in the crowd and make a connection with their customers.

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  • Preparing your LED Sign or Digital Billboard for Severe Weather

    It's hurricane season again. Each year we are asked about the best course of action to protect an LED sign or digital billboard. Our products have been tested by tornadoes, hurricanes, severe winter weather, and punishing heat.

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  • Can the Full Purchase Price of a Digital Billboard Be Deducted in 2013?

    What if you could deduct the full purchase price of a new digital billboard this year? It is possible, provided you act now — before the temporary depreciation bonus and Section 179 benefits expire on December 31, 2013. The American Taxpayer Relief Act extends higher deduction limits for 2013 — up to $500,000. After $500,000, you can still claim a 50% Bonus Depreciation. These deductions are reduced dollar for dollar if you purchase more than a total of $2,000,000 on equipment in 2013, because the benefit is designed to help small and medium-sized businesses and encourage them to add equipment this year.

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  • Digital Billboards Save the Day

    Superman may be taking over theaters this summer, but there's a real-life crime fighter out there capturing criminals, protecting the public and making communities proud. Digital billboards do all this and more. An incredibly powerful advertising medium, they're disrupting a 150-year old industry. Here are just a few of the ways digital billboards are playing a superhero-like role in many communities, both large and small:

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  • Watchfire Digital Billboards Fuel Go Digital’s Success in Central America

    Go Digital, a premier outdoor advertising company in El Salvador and Panama, has several digital billboards manufactured by Watchfire Digital Outdoor. Go Digital's General Manager Rodrigo Lopez credits a key, and once secret, competitive advantage-the quality of their digital billboards from Watchfire-for facilitating their success.

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