Watchfire Digital Outdoor’s Flexibility Helps Digital Impact Outdoor Sell Out Its Inventory
Only a few months after installing its third Watchfire Digital Outdoor billboard, Digital Impact Outdoor (DIO) has sold out all available advertising space and already has a growing waiting list. According to Blake Howard, DIO's managing partner, advertisers are drawn to the billboards because they offer unprecedented flexibility in outdoor advertising and because their vibrancy and eye-catching clarity make them impossible to ignore.
For one of DIO's customers, that flexibility is being fully maximized. The restaurant features breakfast ads in the morning, lunch specials in the afternoon and finally switches to dinner ads in the evening. The flexibility has also led to some pretty strong loyalty. "The longevity of our customers speaks to the fact that digital billboard advertisements work," said Howard.
"Deciding to go with Watchfire for our third digital billboard was a very easy decision," Howard continued. "Everyone who sees our billboards comments on how much clearer and brighter they are than any other digital billboard they've seen. In addition, Watchfire is a great company to work with. Each time I call, I get exactly what I need as quickly as possible."
This latest installation by DIO is a 19mm 10' by 36' digital billboard at the intersection of Kemp Boulevard and Midwestern Parkway, in the heart of Wichita Falls, Texas. The area is home to the Sikes Senter shopping mall and serves as the town's main retail area. Approximately 40,000 cars pass by the billboard location each day.
With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit most any need. All Watchfire Digital Outdoor billboards produce 281 trillion colors and utilize state-of-the-art whole-sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED module in a thick bed of silicone gel, enabling the modules to operate indefinitely in even the harshest conditions. Durability is further enhanced by Watchfire's streamlined engineering, which focuses on driving down parts counts and connections, thereby improving reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire's warranty, lead-times, customer support, and software are all considered to be the best in the industry.