How to Finance an LED Billboard

Financing is a smart way to retain capital reserves and free up cash in the short term. We recommend working with a specialty lender who focuses on capital investments in the billboard industry.

Based on conservative estimates, your choice to convert a static billboard to digital could result in a pay off in a little over a year, with many more years ahead to deliver profits. Digital billboards open up a new market of advertisers who have traditionally avoided out of home advertising, and have the potential to generate six to ten times more revenue than static billboards.

Wondering how a digital billboard could boost your revenue? A static 14' x 48' bulletin in a prime location that generates $3,000 per month from one advertiser would have potential for messages from eight advertisers as a digital board. That means it could generate as much as $24,000 per month. Your digital billboard investment could be paid off in its second year and deliver many more years of profits.

Financing is a great way to purchase a digital billboard. However, funding requests for digital billboards are not something that the average bank lender handles regularly. Banks may not understand the out of home advertising business and could be fearful about what they would do with a digital billboard in the event of foreclosure. For this reason, consider a specialty lender who focuses on capital investments in the billboard industry. 

Watchfire has worked with more billboard companies than any other manufacturer and we have a track record for helping operators build their business. We offer an exclusive financing option that gives you the freedom and flexibility to determine a manageable monthly payment. When you are ready, we can assist you with the process of obtaining financing.

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