Ignite OA Inventory Management for Billboard Operators

Designed by Watchfire and specifically for billboard operators, Ignite OA provides a superior scheduling and diagnostics suite for managing digital billboard media, campaigns and inventory.

Make the most of digital advertising by delivering advertising content that changes depending on factors like the weather, news, sports scores or a calendar of events. Conditional content is a feature of Ignite that makes use of RSS or XML feeds, and allows advertisers to promote hot coffee when the weather drops below a certain temperature, or post images from an Instagram or Twitter feed to engage the community or a specific event. Ignite gives you the competitive edge in your market.

With your approval, advertisers can access Ignite to upload their own creative or update a campaign. And Ignite’s advanced Proof of Performance reporting is essential for co-op advertisers, allowing you to provide detailed reports on the dates, times, frequency and duration of each advertiser’s content.

Because your billboard is always connected, either through broadband wireless internet or DSL, Ignite OA also monitors the health of your billboard, scanning the entire system continuously. If a problem is detected, an email is generated to alert you as well as our digital support team.

How does it work? Okay, so let’s say you’re a billboard operator and you don’t know what spots are available on your board six months from now. That makes it tough to proactively sell your spot inventory ahead of time and avoid scrambling when an advertiser’s contract expires.

Keeping track of your inventory in a spreadsheet is a great starting point but it isn’t very practical or responsive. It can’t give you information quickly or when you’re on-the-go. You have to sit down at a computer (sometimes for hours) running multiple reports and pulling data from lots of places to get an idea of what spots are opening up down the road.

Ignite OA does all of this for you, in one convenient place. You can get your inventory reports from anywhere there’s an Internet connection. You’re no longer tied to a computer or spreadsheets. Get detailed information about your sign inventory when you need it in just a few clicks. And by accurately tracking sales, you’ll know the value of every second on your board and which spots command a premium rate.

New companion software, Ignite OAx, combines these powerful inventory and occupancy reports with a CRM system to manage advertisers and sales tools to help your team stay focused. Ignite OAx helps you put polish on your processes, from proposals to proof of performance, and most importantly, it will help you sell more advertising.

Better management of your billboard business also allows you to free up the time you’ve spent managing boards so you can focus on more important things – like selling, developing new locations, or taking a vacation.

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