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Watchfire Blog
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Target Signs, the premier outdoor advertising company in Gillette, Wyo., has made the move to digital in a big way. Converting six static faces at once to digital billboards from Watchfire Digital Outdoor, headquartered in Danville, Ill., Target Signs owner Ken Musser has made a bold step forward for his business and for outdoor advertising in the state.
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Interstate 70 Business at Main Street in Grand Junction, Colo., is the location of the city's first digital billboard, installed by Mile High Outdoor and manufactured by Watchfire Digital Outdoor. The 10' x 30', 19mm digital billboard replaces a static billboard in the same location.
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Watchfire hosted a groundbreaking ceremony for its expanding manufacturing and office facilities on June 7, 2012. The company will add over 110,000 square feet of additional manufacturing space and 17,000 square feet of office space at its Maple Street location. The new facilities allow the company to consolidate its current three locations to one location, provide room for additional employees and will help Watchfire keep up with demand.
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Watchfire Digital Outdoor has created Billboardtoday.com, a website that will allow the public to buy short-term space for a premium rate on Watchfire digital billboards across the country. The site was developed to fill extra ad space for billboard operators. Advertisers buy ads for short periods of time, much like newspaper ads. It's a convenient way for people to purchase short-term messages for wedding proposals, birthday wishes, new baby announcements, "For Sale by Owner" properties and other one to three day needs. The new site debuted on April 30, 2012 at the 2012 TAB|OAAA Out of Home Media Conference and Marketing Expo in Miami Beach, Fla.
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Interstate 40/85 at exit 132 in Greensboro, N.C., is the new location for back-to-back digital billboards installed by Atlantic Sign Media and manufactured by Watchfire Digital Outdoor. The back-to-back, 11' x 41', True-16mm digital billboards pack 1,020 LEDs into every square foot.
