Houma, LA is Site of Watchfire’s 14th Digital Billboard in Louisiana

As interest in digital billboards grows, so too does the reach of Watchfire Digital Outdoor. Today Watchfire announced that it has sold and installed an additional 19mm digital billboard in Louisiana, this one in Houma, La. The 12' x 32' billboard is located at the intersection of Tunnel and St. Charles streets and was purchased by Bayou Signs, Thibodaux, La. Watchfire now has 14 digital billboards installed in Louisiana, including the Shreveport, Pineville/Alexandria, Lafayette and Lake Charles areas.

"The clarity of Watchfire's digital billboards is far superior to that of any other digital boards on the market," said Brett Moreaux, president of Bayou Signs. "Watchfire made the transition to digital a very easy choice. The flexibility digital billboards offer to our customers has enabled us to expand our customer list and increase our revenues. We plan to add more digital billboards in the months to come."

Digital billboards offer flexibility to both billboard operators and advertisers. One digital board can feature up to eight different advertisers, allowing billboard operators to purchase fewer boards and still grow their customer base. Digital billboards are an attractive alternative for advertisers who once relied strictly on television, radio or newspaper. These advertisers now can add digital billboards to their media mix because they can change their messages instantly-and at a lower cost-by uploading a digital file using a high speed Internet connection. This gives advertisers more opportunities to impact viewers with relevant, targeted and time-sensitive ads.

"The market for digital billboards in the South is strong," said Darrin Friskney, director of Watchfire Digital Outdoor. "We are moving forward quickly with installations in Louisiana and Texas, as well as across the rest of the country. The superior appearance and warranty on our products will continue to make Watchfire a smart choice for billboard operators who want to give their customers the best looking, most durable and flexible outdoor advertising option. We're proud to welcome Bayou Signs to the Watchfire family and look forward to growing our relationship as they add to their digital offerings."

Watchfire Digital Outdoor produces the industry's only 19mm pixel pitch billboard-which packs 768 LEDs into every sq. ft.-and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme conditions: 180 days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40°F to 120°F. In areas such as Louisiana, where heat and humidity are both high, the silicone gel protects the boards from humidity and moisture, eliminating the need for cooling units. All Watchfire boards feature unique cabinetry and a streamlined electronics design that improves operation and simplifies maintenance. Watchfire's warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry.