Watchfire Digital Outdoor, manufacturer of the industry's best looking and most reliable digital billboards, announced the next generation of its digital billboards, which includes the use of the latest field adjustable super-efficient LED technology and a new cabinet design that reduces the board's weight by up to 12 percent.
Watchfire's second-generation LED billboards allow outdoor operators to choose between a super-bright, super-vivid 7,500 NIT daytime setting for maximum impact or a setting as low as 5,000 NITs, which is appropriate in many situations and can save outdoor operators up to 40 percent on energy bills. The proprietary field adjustable daytime brightness control is available via Watchfire's Ignite® software, which allows outdoor operators to dial-in 100 levels of customizable daytime brightness.
The second-generation digital billboards also feature a new cabinet design that reduces the board's total weight by up to 12 percent, bringing the weight of a 14' x 48' billboard down to just 7,000 lbs, including mounting hardware. The updated design allows streamlined installations and enables more existing billboard locations to be retrofitted without dramatic changes to the structure. In addition, the redesigned mounting system delivers much more flexibility at the job site for the installation crew.
"The ability to run the boards at 7,500 NITs during the day produces an image that is incredibly vivid, with colors and images that pop off the board," said Watchfire Digital Outdoor director Darrin Friskney. "The new efficiency of the LEDs allow our customers to run at the 7,500 NIT level for the same power consumption as our first-generation boards, or run as low as 5,000 NITs and conserve a considerable amount of energy. The key is that we've put the control in the operator's hands to dial-in the perfect setting for their situation."
Additional features of Watchfire's second-generation digital billboards include:
"The goal of Watchfire is to make it easy for an outdoor operator to be successful, and that's part of our second-generation product," said Friskney. "Whether its field-adjustable brightness, reduced weight, or constant innovation in our software, we want to work with customers who are interested in a good looking, reliable, easy to install billboard. In addition, Watchfire assists with all of the installation details, from coordination of subcontractors to managing timelines. We even include a Watchfire electronics technician at the job site for every billboard installation."