WBOC-TV/FOX21 Takes Hi-Def Outside with LED Sign

WBOC-TV and FOX21, in Salisbury, Md., have taken their commitment to delivering high-definition broadcasts one step further with the installation of their new Watchfire electronic message center.

In choosing a new LED sign, WBOC-TV/FOX21 worked extensively with Phillips Signs to find a dynamic sign “that looked as good as our television broadcasts,” explained Creative Services Director Mary Borger.

“Everything WBOC-TV/FOX21 does is in high definition, so we wanted an electronic message center that would reflect that,” echoed Ben Phillips, president of Phillips Signs in Seaford, Del., the stations’ long-time signage partner. “We only deal in Watchfire signs, and when the new XVS 12mm came on the market, the quality and resolution blew everyone away.”

As part of a multimillion dollar renovation, WBOC-TV/FOX21, a CBS affiliate with a Fox affiliate sub-channel, upgraded the illuminated plexiglass sign in front of the stations with a 7'5" x 10'3" XVS 12mm sign, Watchfire’s highest resolution LED sign and the first of its kind in the area.

With Watchfire’s Ignite® Graphics software, the graphic design team at WBOC-TV/FOX21 is able to create custom content to promote upcoming shows, showcase special news segments, feature on-air personalities and deliver image-building messages. Borger found the sign particularly effective during a recent ratings “sweeps” period, updating the sign every day to feature high-resolution images that match those featured online and on Facebook.

Phillips Signs was instrumental in educating the stations’ graphic design team about how best to use the sign, and Watchfire’s technical support staff was available to answer questions posed by the stations’ engineers. “This is why I’m exclusively a Watchfire dealer,” said Phillips. “Watchfire was able to answer even the most technical questions without missing a beat.”

“We couldn’t be happier with the new sign,” said Borger. “Phillips Signs and Watchfire did an outstanding job.”

The Watchfire XVS 12mm LED sign is designed for businesses requiring outdoor signage with high-resolution images. It features full-motion video capability at up to 60 frames per second with optional live-video capability. XVS 12mm signs offer industry-leading image quality, perfected through whole-sign color calibration. The 12mm model delivers an optimal balance of brightness and energy efficiency, providing up to 50 percent energy cost savings to speed return on investment.

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