Watchfire Blog

  • Electronic Message Center Artwork: Keeping It Clean

    Because of the wide range of colors and fonts available within our Ignite® Graphics Software, it may be tempting to try out many combinations of these elements when creating sign artwork. Experimenting with design is fun, but may not lead to the most effective messages. For this reason, we have produced a set of best practices for designing your own artwork.

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  • Digital Billboard Advertising: Tips for Long-Term Sales Success

    The first six to twelve months after your digital billboard went live were great. The newness of the location helped create buzz and advertising sales were strong. But as those first long-term contracts begin to expire, there may be a few advertisers who pull back on their budget and don’t renew at the same level.

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  • A Three-Step Process for Setting Digital Billboard Rates

    This an excerpt from one of my recent blog posts at Digital Signage Today. I think this is an important topic because digital billboard operators who set their rates based on their static boards or on gut instinct could miss out on a significant revenue opportunity.

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  • Outdoor LED Sign Design and Durability

    Electronics and moisture don’t mix, especially in the outdoor LED sign industry. Think about the conditions your sign will endure as it operates day after day without shelter from whatever Mother Nature has in store.

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  • Digital Signage + Social Media = Big Opportunities

    Watchfire's Barry Pearman, U.S. sales manager, was recently featured in a blog post at Digital Signage Today on the topic of combining digital signage with social media. In the lifespan of technology, both digital signs and social media can be considered infants. As these young technologies grow up together, they have the potential to create tremendous opportunities for businesses to engage customers and prospects. Digital signage, for all its strengths, will never be able to deliver large volumes of detailed content to customers. In fact, we spend a lot of time coaching users to limit their words and images in order to achieve the greatest impact.

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