Watchfire Blog

  • Using Digital Billboards to Outsmart Your Competition

    Last year, I had the pleasure of talking with dozens of digital billboard operators throughout the United States. With more than 250 independent operators as customers, I often hear about the challenges operators face and best practices they employ to succeed, whether they are installing their very first digital billboard or already have many in operation. No matter the size of the company or their market, these operators are forecasting future sales, choosing locations and developing sales strategies to determine if digital is the right choice for them. There are three important developments that I think will contribute to a competitive advantage for digital billboard operators in 2013:

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  • Digital Signage Will Make 2013 the Year for Small Business Growth

    Small businesses are the cornerstone of the economy, employing nearly 60% of the private workforce and generating 39% of the U.S. gross domestic product, according to the U.S. Department of Commerce. That's why it's so important to the future of our economy to have healthy small businesses.

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  • LED Sign Keeps Seasonal Business Top of Mind

    Ft. Wayne, Ind. households will don just over 250,000 Christmas stockings this year, according to the U.S. Census Bureau. Those stockings are the direct concern of Brian Ellis, owner of Fort Wayne, Ind.-based Darlington Holiday Warehouse, who with the help of a Watchfire LED sign installed by Creative Sign Resources has increased his store traffic by nearly 7 percent this year.

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  • Target Signs Converts Six Billboards to Digital

    Target Signs, the premier outdoor advertising company in Gillette, Wyo., has made the move to digital in a big way. Converting six static faces at once to digital billboards from Watchfire Digital Outdoor, headquartered in Danville, Ill., Target Signs owner Ken Musser has made a bold step forward for his business and for outdoor advertising in the state.

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  • Boosting Digital Billboard Returns: The Magic is in Multiples

    As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone new to digital billboards, the ideal rotation — six to eight advertiser slots with hold times ranging from five to 10 seconds before advancing to the next slot in the rotation — may be a typical starting point.

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