Watchfire Blog

  • Photographing Your LED Sign or Digital Billboard

    Anyone who has ever tried to photograph an LED sign or digital billboard knows that it can be a challenge. You want photos that showcase the vibrant messages LED signs can display. With a few simple adjustments to your camera, you can avoid pictures that show tiling and blurry content that doesn’t represent what shows on the display.

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  • Watchfire and Interstate JCDecaux Innovate Landmark Contract with City of Chicago

    In 2013, a ground-breaking agreement launched the first ever public-private partnership for a large-scale digital signage network in the United States. The City of Chicago contracted with Interstate JCDecaux, a joint venture between the JCDecaux Group and Interstate Outdoor Advertising and Foster Interstate Media, Inc., to erect digital signage at 34 locations along city-controlled expressways, with between 30 and 50 percent of advertising revenue generated going to the city. Watchfire Digital Outdoor in Danville, Ill., was chosen to exclusively manufacture the digital signage for this landmark project.

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  • Watchfire Adds 16mm Digital Billboard Option to MX Class

    Digital billboards are a capital investment that can frustrate operators when they begin to dim and be-come less uniform after a few years of operation. Watchfire Signs, a leading manufacturer of digital billboards, now offers both 16mm and 19mm versions of its MX Class billboards, a revolutionary bill-board product that the company guarantees will look as good in year 10 as it does on the first day of operation.

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  • Digital Billboard Rate Setting 101

    For many operators, the digital billboard business is new territory. Whether you’re the first digital billboard in your area, or starting with a new digital board in an already established market, rate setting is at the very heart of your success.

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  • 5 Ways to Optimize Digital Billboard Inventory Management

    In any business, there is a lot to organize. Between finances, payroll, daily schedules and inventory, it’s important to utilize available business tools to stay organized. Fortunately, for digital billboard owners there are amazing content and inventory management tools like Ignite OA to make digital display organization simple and efficient. Here are five tips on organizing content that will streamline your work flow and save valuable time for sales.

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