Owners of multi-tenant retail locations have discovered digital signage as a way to stand out in a crowd and better serve their customers. Digital signage offers flexibility and clarity that old backlit sign can’t deliver. You’ve seen multi-tenant retail shopping centers with backlit panels that feature the logo of each tenant. Sometimes they feature tenants who have long-since vacated the premises. They are costly to replace and look old fashioned.
Watchfire Signs has been selected by the Family Express chain of convenience stores to provide digital signage for its locations throughout the midwest. Named the 2015 Chain of the Year by Convenience Store Decisions, Family Express is pivoting into made-to-order food service and needed a digital marketing platform to communicate to customers.
There are no easy answers if communities choose to look at digital signage as a detriment that must be tightly regulated. Your local sign company can help educate communities and convey the message of digital signs as an advertising method producing great results for business owners, but you’ll also need to be a part of the process. Here are four things to remember when it comes to dealing with zoning issues:
Owning a Watchfire sign means that it’s easy to create unique content to display, but it also grants you access to a library of over 1,000 preloaded still and animated images. EasyArt, a free library of graphics, has been a benefit for Watchfire owners for years. With our newest internet based software, EasyArt is now expanding monthly with more animations and stills at no extra charge for our sign owners.
Most people are familiar with aspect ratio from watching movies - choosing to watch their favorite films in either full-screen or widescreen on their televisions. These options showcase different aspect ratios for the optimal viewing experience.