A total of 4,000 square feet of digital billboards are now greeting commuters and tourists entering and exiting Old San Juan. The landmark spectacular billboards are operated by Tactical Media Group and were manufactured by Watchfire Signs. The pair of 40’ x 50’, 19mm digital billboards are located on Expreso PR 22, a major highway on the island traveled by 6.9 million vehicles a month.
Understanding IRS Section 179 is not as difficult as you might think. Its purpose is to motivate American companies to invest in equipment that grows their businesses, improves their bottom lines, and helps to stimulate the economy as a result. Section 179 allows businesses to write off the entire amount of new equipment purchased, including LED signs, (up to the $500,000 maximum) for the tax year in which a purchase is made.
Savvy companies recognize that partnering with digital media in new and creative ways can only increase consumer loyalty and their bottom lines. Millennials have considerable and increasing buying power, and in order for advertisers to become favored brands they need to expand their use of digital billboards as part of an overall brand experience. Standing out in a visually crowded field of advertising and brands is important.
For multiple location businesses, becoming involved in a corporate program makes financial sense. With the resources provided, affiliated businesses profit from a menu of products tailored to their locations and business type, including customized content and a way to effectively allocate advertising dollars in the most responsive way possible.
Taking photos of digital billboards or other digital displays is often necessary for permit applications, business portfolios, print media stories, Chamber of Commerce websites or showing your advertisers how their signage looks.