The 2017 Watchfire LED Sign Awards are open to any Watchfire dealer partner. Watchfire will be looking for creative ways that sign dealers and their customers are utilizing the digital component of their on premise signs in 2016.
Ten years ago today, Watchfire launched our digital billboard division. In that time, the technology has helped push out-of-home advertising to even greater prominence as an important, interactive medium competing and winning against other forms of electronic media. Advertisers who might have been skeptical at first, now understand the dynamic capabilities of this still escalating advertising tool.
Watchfire Signs has been selected by the Family Express chain of convenience stores to provide digital signage for its locations throughout the midwest. Named the 2015 Chain of the Year by Convenience Store Decisions, Family Express is pivoting into made-to-order food service and needed a digital marketing platform to communicate to customers.
In another advancement for the digital billboard industry, Watchfire Signs announces the launch of its MV Class, a new billboard option with a five-year guarantee to maintain uniformity and brightness in the field. Watchfire’s MV Class billboards are available for order August 23, 2016.
Watchfire Signs' awards program recognizes Watchfire dealer partners who showcase the capabilities of outdoor digital advertising. The second annual awards recognize on premise digital signs that display excellence in design, legibility of sign content and advertising effectiveness.