Watchfire Blog

  • The Digital Billboard Explosion

    Out of Home magazine recently featured an article by Darrin Friskney, Vice President of Digital Outdoor at Watchfire, about the recent explosion in the number of digital billboards in the United States. In the article, Darrin outlines five contributing factors that are putting digital at the foreground of the Out of Home advertising industry. Here is a summary:

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  • 5 Things to Consider if you Have an Older LED Sign

    Watchfire Signs Sales Director John Kunze was recently interviewed for a story in Digital Signage Today about the life cycle of an LED sign and when to consider an upgrade or replacement. In the last 10 years, LED sign technology has evolved greatly. Business owners who were "early adopters" of the electronic message centers may be wondering if it is time to replace or update their old sign. If your sign is five or more years old, here five some key factors you shouldn't overlook.

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  • Beer, Donuts and Digital Billboard Advertising

    Digital billboards have opened a world of possibilities for advertising: the ability to display fresh, timely, vibrant and varied messaging. Unfortunately, some advertisers design their digital billboard messaging with a static billboard mindset, relying only on one display image, or focusing on a general branding message instead of a dynamic approach including a mixture of specific promotions and branding.

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  • WBOC-TV/FOX21 Takes Hi-Def Outside with LED Sign

    WBOC-TV and FOX21, in Salisbury, Md., have taken their commitment to delivering high-definition broadcasts one step further with the installation of their new Watchfire electronic message center. In choosing a new LED sign, WBOC-TV/FOX21 worked extensively with Phillips Signs to find a dynamic sign “that looked as good as our television broadcasts,” explained Creative Services Director Mary Borger.

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  • Digital Billboard Timeline: Technological Advancements Lead to Profitability

    Okay, let's everyone hop into the tardis and go back in time a little bit. Quiz: What Year Was It? President Reagan passed away. Facebook made its debut. Shrek 2 was tops at the box office. Janet Jackson’s wardrobe malfunctioned. A gallon of gas only cost $2.00. And the Red Sox ended the Curse of the Bambino.

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