Watchfire Blog

  • Energize Your Franchise with a Corporate Program for Digital Signs

    For multiple location businesses, becoming involved in a corporate program makes financial sense. With the resources provided, affiliated businesses profit from a menu of products tailored to their locations and business type, including customized content and a way to effectively allocate advertising dollars in the most responsive way possible.

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  • Students Learn Video and Live Event Production with Watchfire Scoreboard

    The Villages Charter School has launched a curriculum that utilizes the school's football program and a 19mm Watchfire live video display. Athletic director and head football coach Richard Pettus says, "Our kids understand what they have and don't take it for granted. We have..the very best in the state and we're proud of it, we're going to continue to take care of it."

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  • The Retail Power of an LED Sign’s Presence

    An on premise LED display in front of a retail location enhances the identification provided by a corporate logo, but the validation as a retailer goes deeper than that. The dynamic content on an LED sign can mirror product advertisements in more traditional media, plus it offers the opportunity to promote specials that can change hourly, daily, or based on weather conditions or inventory changes.

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  • NACS: Showcasing LED Signage That Drives Sales Outside and Inside the C-Store

    The largest ever NACS Show starts today in Las Vegas, and Watchfire Signs is there to showcase its ability to grab the attention of motorists with gas price signs, entice them into the c-store with LED message centers and convert sales with creative in-store digital screens, at the National Association of Convenience Stores (NACS) Show, October 11-14, 2015 in Las Vegas. The LED sign manufacturer will display its full range of convenience store and petroleum retail lighting solutions, along with cloud-based digital displays from subsidiary Aerva, in booth 7201.

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  • Comparing Two LED Signs: Quote the Matrix

    In the LED sign industry there is no uniform, standard size for sign modules. Each manufacturer has its own idea of what constitutes a module, according to size and the number of LED pixel groupings it contains. In competitive situations, it’s necessary to look beyond cabinet size and consider details like pixel pitch, matrix and viewable area in order to get a true apples-to-apples comparison.

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