Car wash businesses have been expanding and seeking opportunities to stand out from their competition. Outdoor digital signage from Watchfire helps them create a strong market presence and create effective advertising. Digital displays are a cost-effective, user-friendly option that allows businesses to increase visibility while promoting services and special offers. Here are three key benefits of digital signage for car washes.
1. Digital Signage Increases Visibility
Digital signs are attention-grabbing and visually appealing. Vibrant colors, graphics, and images catch the eye of passing drivers and potential customers. By promoting brand awareness and a modern image through LED signs, businesses can capture the attention of a larger audience. Building brand awareness takes time, but with the help of digital signage, companies can generate advertising frequency that builds brand loyalty.
2. Digital Signage Promotes Services and Special Offers
By promoting unlimited wash memberships, special offers, free vacuuming, or wash deals, digital signs can help turn a one-time customer into a regular. Dayparting and rotating promotions with custom graphics ensure fresh and timely messaging. Like an engaging, 24-hour salesperson, a digital sign can help car wash locations stand out amongst their competitors.
3. Digital Signage is User-friendly
With Watchfire’s easy-to-use cloud-based content management system, Ignite OPx, businesses can personalize messages quickly and effectively. Ignite also allows operators to update their digital display from anywhere at any time. Creating vibrant messages with professional designs is straightforward when using Watchfire’s EasyArt library. It contains over 1,000 still and animated messages that can be customized to your car wash advertising strategy.
Marketing is an ever-changing field that can be difficult to keep up with. At Watchfire, we are here to provide products and services that ensure the success of your business. Digital signage can catch the attention of potential customers or keep current customers informed on promotions. If you’re interested in speaking to a representative to learn more, call 800-637-2645.