Restaurant | Quick Service | Fast Casual

Installing a Watchfire LED sign can help increase your restaurant’s visibility in the community, reign in your advertising costs and boost your profits.

Many restaurants, both full-service and quick serve, use traditional manual letter boards to promote offers and announcements. There are numerous problems with manual reader boards, and we've helped many restaurants make the transition to digital.

Manual reader boards are difficult and time consuming to change, are prone to vandalism or changing letters around, and can be a safety hazard for employees. Outdoor digital signage improves upon the old manual boards by nearly eliminating the labor needed to update the sign and providing instantaneous relevant messaging.

LED signs offer a significantly safer, faster and more dynamic messaging tool that has a proven track record of increasing foot traffic and boosting profits. With a Watchfire LED sign, you can tailor your messages by time of day or season to create demand and excitement for hot selling (or soon-to-be hot selling) items. Advertising breakfast specials in the morning and happy hour or appetizers in the afternoon gives your messaging a timeliness and flexibility no other traditional form of advertising can offer.

A digital sign is an outdoor point-of-purchase display that attracts customers into your parking lot. And even if a customer doesn’t stop in today, it’s a reminder every time he or she drives by your location. Plus, as opposed to static signage, an outdoor digital sign gives you the ability to advertise multiple promotions with eye-catching efficiency.

Some restaurants are even using their digital signage in support of their social networking activities, driving customers to share experiences, reviews and recommendations on social media. This creates another opportunity for customer engagement and can help inspire good old-fashioned word of mouth, even though it’s a new way of doing it.

Browse our gallery to see examples of how restaurants are using outdoor LED signs.

Determine your signage ROI with a free site analysis.

“We list our specials, along with hours of operation, daily specials, and time and temperature. We have excellent curb appeal and have received many good comments from our guests. We had a great experience and may contact Watchfire soon for signage at our other locations....”
  • — John Reader
  • Owner, Good Company

Restaurant | Quick Service | Fast Casual Case Study Highlights

"I see the impact in sales, and so do the store managers. Items we put on the sign sell out fast."

Dunkin’ Donuts franchise owner Gianna D’Angelo really understands her business. She began working the counter of a Dunkin’ franchise in Somerville, Massachusetts, at the age of 14, and for the last twenty-seven years she has been a co-owner of three franchises with her father, Pat D’Angelo. She knows what works, and in 2014 she experienced a powerful new tool in her advertising arsenal – a 19mm Watchfire LED sign.

Other Restaurant | Quick Service | Fast Casual Case Studies:

Learn how to make your restaurant stand out with our free guide to digital signage for QSRs.

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