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Local businesses and big advertisers use digital signage differently, and use different terminology to describe their signage. The way digital displays are permitted, where they are located, and the type of content they display are just some of the differences between these two sign types.
Sixty-five years ago on December 24th, a new sign was installed in Spokane, Washington. While its size alone was significant, this sign was also the first one to have a single light bank that displayed time and temperature. We look back on our own “Twas the Night Before Christmas” story.
Owners of multi-tenant retail locations have discovered digital signage as a way to stand out in a crowd and better serve their customers. Digital signage offers flexibility and clarity that old backlit sign can’t deliver. You’ve seen multi-tenant retail shopping centers with backlit panels that feature the logo of each tenant. Sometimes they feature tenants who have long-since vacated the premises. They are costly to replace and look old fashioned.
There are no easy answers if communities choose to look at digital signage as a detriment that must be tightly regulated. Your local sign company can help educate communities and convey the message of digital signs as an advertising method producing great results for business owners, but you’ll also need to be a part of the process. Here are four things to remember when it comes to dealing with zoning issues: