As the world responds to the COVID-19 (novel coronavirus) pandemic, businesses of all kinds are presented with unique challenges with assisting customers, employees and their community. A Watchfire sign can help you stay connected and have a positive impact on your neighborhood and your business’s future. Here are some ways that specific locations and industries can use outdoor signs and indoor displays during this unprecedented time.
Businesses that are temporarily closed in compliance with stay at home orders can share tips on their sign about staying safe and best practices for preventing the spread of the coronavirus. They can also use this time to thank customers for their business and let them know that they look forward to serving customers in the future. It’s important to not overpromote during the pandemic, but to let everyone know how much you support them.
Municipal and City Organizations should be regularly updating content. Now is not the time to go silent. With phrases like “shelter in place” and “social distancing” becoming part of our everyday language, it’s critical to reach the community with timely and useful information. Be transparent about the extra precautions you are taking. Libraries can use digital signs to promote online services. Schools can tell students they miss them, and display website information for e-learning.
Retail locations are discovering how important it is to be helpful to shoppers. Department stores, “Mom and Pop” shops, boutiques and shopping plazas can use signs to focus on value, not sales. The availability of curbside services and online shopping are perfect messages to share. Let customers know when a product is back in stock and provide information on how you’re taking precautions to ensure their safety. You could even share positive stories about how businesses and employees are adapting.
Theaters, civic centers and entertainment venues can use Watchfire signs to announce cancelations. Use the scheduling feature in Watchfire’s Ignite software to automatically stop displaying the notice the day after the event’s original date. This helps reduce message clutter. If you are operating with a limited audience capacity, state that on your sign too. Are you livestreaming solo or recorded performances as an uplifting diversion? Promote virtual performances on your digital marquees and street level signs. You can also use your sign to indicate where patrons can donate to a performing arts workers relief fund or other timely charities.
Bank and Financial Institutions can promote online banking services along with details about mobile apps, if they have one. Educational tips, like how to deposit checks remotely using your smartphone’s camera can help customers maintain confidence in your institution. Your digital sign is the perfect platform to share with your customers market updates or current interest rates.
Professional services can use their digital display to share online services that are still available. Also, for trades services like electricians or plumbers, you can share that as an essential business you’re still open. Delivery services have seen a spike in business, and by using their sign they can provide details about the delivery options and hours.
However, you are currently using your sign, we can all agree that now is the time to change the way you market your business or organization. It’s been over a century since the world has seen a virus impact the global economy and health of the population. If you need free content to use on your Watchfire display that provides tips on how to stay safe, check out our latest COVID-19 messages here.
Stay safe, everyone.
Watchfire has transitioned many office employees to offsite work, and our manufacturing facility has continued to operate at full capacity.