How to Structure a Corporate Program
We've worked with companies, large and small, to provide a messaging solution tailored to their unique situation. A digital reader board program is a dynamic, cost-effective advertising tool with proven results for turning eye-catching branding and advertising into profits. These are just a few of the best practices we recommend you adopt as you look to incorporate LED messaging into your overall marketing and advertising strategy.
- Integrate with Marketing. We urge you to look at LED message centers as a marketing tool more than an infrastructure improvement. In fact, LED message centers are one of the most cost-effective and impactful advertising tools available today. As such, it's important to incorporate your marketing team as you build your program. This will help you align existing and upcoming marketing campaigns with the messages you display.
- Establish Who Will Control the Messaging. Decide early who will be responsible for the creation of messages. Many chains have found digital reader boards to be a great way to advertise marketing campaigns and promotions that are also running on other media channels. You can match specials and promotions advertised on TV, social media, and radio with the messaging showing on your LED sign for maximum impact and seamless branding.
- Select a Communication Option. Watchfire's low-cost broadband wireless communication plan is an inexpensive communication option compatible with either our PC-based or cloud-based software options. It will allow you to update any sign from any location giving you the greatest control over your messaging. Our proprietary multi-layer security system prevents any outside software from gaining access to a sign's controller.
- Easy to Use Software. Watchfire’s Ignite OPx cloud-based content management software optimizes the power of your digital sign and maximizes the impact of your messages. Schedule content months in advance or make updates last minute. Ignite OPx gives customers versatility whether managing one display or many.
- Choose a Consistent Size and Sign Resolution. This will ensure your artwork can be used on all your displays without needing to adjust sizing and design. As you consider sign size, keep the aspect ratio in mind, especially if you plan for your signs to display video. Smaller signs are best suited for text and simple logos, while larger signage have more flexibility for displaying a variety of layouts like logos, text, and product images. In addition to artwork considerations, using consistent sign sizes ensures a uniform look for all your locations.
- Take Advantage of Watchfire’s Complimentary Software Training. Our software trainer can teach your team how to make the most of your sign. The training will include an introduction to our proprietary Ignite content management system, along with message design guidelines to improve readability and messaging impact.
- Corporate Approved Sign Content. Watchfire can partner with you for content creation. Custom content for corporate programs accounts allows for the integration of existing campaigns with digital reader boards at multiple locations. Corporate-approved graphics and animations will give your digital signage campaigns and promotions maximum visual impact.
