Running Your Billboard Business

Every Watchfire digital billboard has been engineered with you and your advertisers in mind. We give you the tools to build revenue by providing a stunning and durable billboard with the industry’s best software. Our boards are designed to use less fans which makes them more energy efficient, which in the end, reduces the daily operating costs. When you work with Watchfire, you can spend more time building your business and less time managing content.

Advertiser-friendly features are built into our industry-best Ignite software. Use conditional content to display real-time dynamic content at a moment’s notice. Watchfire billboards have received attention for being used to display live sports scores, current weather conditions, and many other types of data feeds – all in real-time. Ignite’s dynamic media tools make it easy to create advertising campaigns that engage your community. This is the future of digital advertising. If your advertisers aren’t already demanding it, they will soon.

Watchfire has an exclusive partnership with Blip Billboards to make acquiring advertisers easier. The Watchfire Advertising Plan gives billboard operators the opportunity to take advantage of pre-sold advertising to help offset the cost of a new Watchfire display. Billboard operators simply opt-in when placing their order by contracting one slot on their new Watchfire board as part of the program. As an example, a billboard location with a daily effective circulation of 50,000 that accepts a three-year Blip contract would get a nearly $20,000 reduction in the cost of a new Watchfire billboard, regardless of the billboard’s size.

Watchfire is also the only manufacturer to offer a complete billboard business solution. Only Ignite puts the power of supply and demand at your fingertips and provides a revolutionary way to manage your inventory, generate sales proposals and automate tasks. You won't find a more robust feature set designed exclusively to manage your billboard operation.