Arts | Theater

Theaters have a long history of utilizing some of the most iconic and memorable signage. A Watchfire LED sign can help you sell tickets and fill seats, while providing dynamic visuals that enhance historic marquees. The newest advances in LED technology seamlessly match the look of older marquees with technology that is more energy efficient and responsive. An LED sign gives art venues and theaters the greatest flexibility to communicate effectively with their communities.

Use a digital sign to announce casting calls, thank patrons and donors, and promote scheduled events. Or, use an LED sign to further your mission by shareing and showing off the work of local artists. Watchfire has helped to restore historic theater signage and has worked on public art installations and video walls.

Determine your signage ROI with a free site analysis.

“We have been able to tie sales of fundraising raffle tickets and visits directly to the new sign. A teacher who passed the sign and saw a trailer for The Polar Express the week before Christmas quickly made reservations and brought her class to view the movie the next day. The new...”
  • — Mimi Meredith
  • Vice President of Marketing, Cosmosphere

Arts | Theater Case Study Highlights

“One of the first things you see when you’re looking for a theater is the sign or marquee."

The Lebowsky Center, home to the Owosso Community Players in Michigan, might be the envy of historic American theaters with its new, state-of-the-art facility that preserves the original look of its building. The story behind their innovative approach is a lesson for those seeking a historic look with a modern approach to marketing and energy efficiency.

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