Arts | Theater

Theaters have a long history of utilizing some of the most iconic and memorable signage. A Watchfire LED sign can help you sell tickets and fill seats, while providing dynamic visuals that enhance historic marquees.

The newest advances in LED technology seamlessly match the look of older marquees with technology that is more energy efficient and responsive. An LED sign gives art venues and theaters the greatest flexibility to communicate effectively with their communities.

Use a digital sign to announce casting calls, thank patrons and donors, and promote scheduled events. Take set design and imagination to new heights with interior displays and video walls. Watchfire has helped to restore historic theater signage and has worked on public art installations and video walls.

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“We were so influenced and enamored with the quality and brand awareness power of our first Watchfire sign installed at our Hutchinson Clayworks when we opened in 2019 that when the opportunity to upgrade to an even higher level of resolution became...”
  • — Rick Staab
  • President & CEO, The Clayworks at Disability Supports

Arts | Theater Case Study Highlights

“The new marquee enhances the beauty of this historic structure while bringing real-time media to the curb.”

Embassy Theatre in Fort Wayne, Ind., opened in 1928 as a movie palace and vaudeville house. In its heyday, the theater hosted iconic stars including Perry Como, Louis Armstrong, Tony Bennett and Doris Day. The historic theater was rescued from the wrecking ball in 1972 and two decades later underwent a major renovation to bring it up to the modern standards required for national Broadway productions, concerts, cinema and educational programming.

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